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Forget the Balance, Embrace the Work-Life Blend

InspirationsTwist Mktg leader Jennifer Gottlieb blends work and life in the palm of her hand, Millennial-style.The perfect mix of work-life satisfaction is something I chased for the first 15 of my 20...

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Wired? Stitched? Stapled? Taped?

ProjectsNo, I am not describing a recent crafting session for Michaels. Or asking the final bonus round question for our Olympic Trivia games.I am referring to an article I read recently about an Exec...

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What's Really Driving News?

ProjectsW2O's Brian Reid has taken a look at the latest Pew Research Center annual report: Getting News Online. The report is extensive, says Reid, and a must for everyone with an interest in...

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Doctors On Twitter: A New Understanding

ProjectsWhat’s in a tweet when it comes to physicians talking on Twitter? W2O's Greg Matthews points out that it is hard “to really analyze that data”; however, Matthews and his colleagues were able to...

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Gaming Technologies: Engaging Kids on the Autism Spectrum

ProjectsFor children on the autistic spectrum who dislike organized sports, using technology may be a more effective and engaging way to get them to be more active. Mark Bennett, tWist Director, writes...

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Time Hacking: A New Priority For Marketers

Inspirations"Time is the financial capital of the digital age. And as such, anyone marketing to women (or humans in general) should recognize the value of giving her time back," says WCG's Kathy...

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55 @ 55 (5th)

ProjectsWe’re 55 days into 2013 and it’s been a wild start to the year here at Twist and across W2O Group.  We’ve seen a number of great changes and are looking forward to the 310 days ahead!  While we...

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Meet Our Mountain Man, Greg Reilly

InspirationsI sat down recently with my colleague Greg Reilly, Managing Director, to get his thoughts on digital strategy, project management and… mountaineering?  Take a minute to get to know...

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An Entrepreneur's Mantra: Perspective on Perseverance

InspirationsAuthored by Jim WeissThis year, I’d like to break down my end-of-year message into two parts — one post now just before Christmas and another post as we start the New Year .This first part...

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Is Innovation for the Young?

InnovationThere is a widespread trend in the digital and social media industries (yes there are now multiple industries spawned by these technologies) of increasing emphasis on youth. As the...

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